I worry about your marketing so you can focus on your business.
I’m Ali B, your marketing guide, here to provide tailored marketing consulting for your business.
After receiving a Masters in Marketing from Georgetown University and reaching a decade of experience managing marketing for Fortune 500 brands at global advertising agencies, I decided to go out on my own.
I have one goal — helping businesses grow using the power of marketing.
Brilliant marketing strategy is no longer reserved for global brands with millions of dollars in budget. All businesses — regardless of size or industry — deserve to show up to their audience in a polished and meaningful way.
I am here to make that happen.
I’ve worked with many brands of varying sizes and industries:
Dove
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AXE Deodorant
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eBay
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stronger parenthood
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TAZO Tea
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iRobot
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Winsome Interior Design
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Sensodyne Toothpaste
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Clements Pastry Shop
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Breyers Ice Cream
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Dove • AXE Deodorant • eBay • stronger parenthood • TAZO Tea • iRobot • Winsome Interior Design • Sensodyne Toothpaste • Clements Pastry Shop • Breyers Ice Cream •
I’m here to make marketing work for your business.
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I assemble a framework that outlines how we’ll reach your target customers to achieve your business goals. The strategy will explain our marketing plan of attack — from how we’ll use marketing to increase brand awareness all the way to how to attract and retain customers.
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Depending on your audience, budget, business goals, and the nature of the product / service you provide, I craft a detailed plan outlining which tactics your business needs to prioritize to see true results.
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For some businesses, it makes sense for them to try to execute the marketing tactics using their current staff. In this case, I’ll coach your team along the way to ensure your team is carrying out marketing efforts confidently and correctly.
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Analyzing data to understand how marketing tactics are satisfying your business goals takes time and expertise. I translate the data into a plan — optimizing what’s working and discarding the rest. Providing you with tangible insights throughout our marketing journey.
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Website Redesign + Copywriting
Clements Pastry Shop — a wholesale bakery in Washington DC — needed to modernize their website to attract new customers and employees. I redesigned their website, led all copywriting to showcase their origin story and unique value proposition and hired a photographer to get high quality images of their products.
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Social Strategy + Email Marketing
A “40 under 40” interior design firm from Baltimore — Winsome Interior Design — needed my help owning their social strategy and email marketing so they could focus on what they do best, designing.
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Full Marketing Mentorship Coaching
A proficient entrepreneur began a business — Stronger Parenthood — aimed at helping parents. I worked with her for 1:1 marketing mentorship sessions to keep her marketing humming and efficient.
